Vodafone - The Internet is now Mobile
Written by olafdunn on Jun 17th, 2007 | Filed under: Mobile Web, Carrier News
Vodafone is now pushing their new mobile Internet service to the public in a radical way.
TV commercials are now being broadcast in the UK showing users that the Internet can be used wherever they are. Previously, the Internet on mobile has not gained many users. There are many reasons for this:
- Setup of WAP Gateways
- Limited Screen Size
- High Data Costs
Vodafone has realised that ARPU can seriously be increased through widespread adoption, and has attempted to resolve these issues with their new approach.
Previously, services such as WAP on mobiles were not pushed to the users, and many were unaware of the benefits of the service. But with the new TV ad, awareness should become more widespread.
[…] a report in the Mobile Business Magazine, it seems that Vodafone are to offer Banking through their “Vodafone Internet On Your Mobile” as discussed in a previous blog . Al Russell, Head of Vodafone Internet On Your Mobile said: “With the launch of the […]
[…] It seems that it is now possible for “Made for mobile” sites to be whitelisted by Vodafones transcoding proxy to ensure that your content stays un-altered when delivering to Vodafone users. As the Novarra solution that they have implemented changes the User-Agent to a PC based one, and then performs the transcode. Previous article: Vodafone Internet Is Now Mobile […]