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I aim to promote the mobile web through promotion of innovation. The thoughts and discussions in this blog are entirely of my own opinion and do not represent my employer or clients.
I can provide marketing and product strategies for mobile applications, deployments and campaigns

Content Platform Providers - Increased Awareness

Written by olafdunn on Jun 18th, 2007 | Filed under: Mobile Web, Mobile Platforms

An article recently published by iSuppli has identified the growing need for content platform solutions.

A new report by research firm iSuppli said that as mobile phones
migrate from being simple communications devices to becoming computing
and music-playback platforms, consumer demand for content such as
music, video and applications is booming as well

Now this has always been the major focus in my industry, but many businesses have failed to realise the diversity of devices, and assumed that one content item will play on all, or one WAP site suits all.

The publicity of this report should highlight these issues to various companies looking to expand into the wireless industry, supplying a service to its customers that will always be available in their pocket.

The value of this industry is estimated to be at $4.2 billion in 2006 and is expected to rise to $7.1 billion by 2010.

Full article and review can be found here

http://www.telecomseurope.net/article.php?id_article=4044



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