ACCESS all areas…
Yesterday Access made the announcement that they have partnered with Bytemobile to provide a optimised web browsing experience.
Combing the use of Bytemobiles optimisation technologies on server side, the pages can now be delivered up to 4x faster.
So they have joined with Opera and Microsoft in providing such solutions that transcode or optimise using server based technologies.
I see this as being a major issue for the mobile industry. Developers will become reliant on these technologies and create 1 site for all.
Not the best approach since they are then not making full use of the 3rd screen. Mobile web should be treated as a totally seperate entity, and not even be considered on the same level as PC based sites.
As seen with Vodafone and Noverra, it has devastating consequences for existing made for mobile sites, as the transcoder tries to be “clever”, and the user then suffers poor user experience, and the site owner faces poor brand recognition (due to the optimisation algorithms) and perhaps not the same navigation as they had intended for the mobile version.
As seen with Vodafone, it can be switched off, but it relies on the user ignoring their instincts as the message states that the transcoded solution is best, so why would they want to change?
Would a similar solution be available for these browsers? Or is this the end for mobile innovation on the web? And moving back to a 1 for all solution. I hope not!
I’d like to hear your comments..
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