User Profiling and Content Targetting
Various carriers are beginning to provide content targeted portals to their customers. Information on the user behavior is gathered and analyzed in order to determine what kind of content that the user will be interested in. The concept is nothing new, as it has been used on sites such as Amazon for many years. However, porting such an application to mobile has brought up some concerns. Are telephone conversations and text messages intercepted and analyzed?
Anyways, bringing the content to the user without them having to waste time and data performing the searches themselves seems like a good concept, its the approach to data capture that needs careful consideration.
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