About Me

I aim to promote the mobile web through promotion of innovation. The thoughts and discussions in this blog are entirely of my own opinion and do not represent my employer or clients.
I can provide marketing and product strategies for mobile applications, deployments and campaigns

Proximity Marketing - A failure for some?

Written by olafdunn on Oct 8th, 2007 | Filed under: advertising, Wireless Innovation, Wireless Devices

A follow up to my previous post: Proximity Marketing or Spam?

In response to an article posted on mocoNews.net

In my opinion, Bluetooth marketing, otherwise known as “Proximity Marketing” is only suited to certain situations to take of in a way that will benefit the end user. Banking is not an exciting medium for mobile, as there are few application usages currently for banking using mobile services. Companies that should be embracing proximity marketing are restaurants (only broadcasting their bluetooth messages during eating hours) and entertainment retail stores. The application for bluetooth is much larger, as they can offer money-off coupons as image push, or advertise the latest albums and dvd offers with video and audio clips to get the users attention.


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