Written by olafdunn on Jan 29th, 2008 | Filed under:
Mobile Web
Mozilla have produced some mockups of their ideas for their mobile browser.
http://dougt.wordpress.com/2008/01/23/we-want-you-proto-mobile-uis-posted/
There is a Firefox plugin so you can simulate the browser designed for non-touch screens at:
http://wiki.mozilla.org/Mobile/UI/Designs/NonTouchScreen
https://people.mozilla.com/~blassey/spbrowser.xpi
I’ve been waiting for a Mozilla implementation of a mobile browser, and from what I have seen on the screen shots I am disappointed to see that they have gone down the route of following w3c’s 1 web approach. Horizontal scroll, long pages, and huge download sizes will not appease the user. In order for mobile web to improve, people must develop another version, as PC based and Mobile based have totally different user requirements.
Research needs to be taken up on how to identify a mobile edition of a site, and giving the user the choice. Instead of relying on their input of URL and also third party transcode solutions which in my opinion do a very poor job at moment.
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Tags: Mobileweb, mozilla, browser
Written by olafdunn on Jan 28th, 2008 | Filed under:
advertising,
Mobile Platforms
Back in October I wrote an article on mobile content agrigation and discovery, and the benefits it would have on the mobile industry.
Full article can be found here
Yesterday, MoCoNews reported that there is a major problem that consumers are unable to find the games they want for their mobile phone.
Today, Zodiac made an announcement that they have developed such a portal which allows content aggregation from multiple content providers. The product is to be name Zodigo Press Release
When this type of search finally gets mass market appeal, Operators will have to change their strategies in mobile content, and competition between content providers will become fierce. In turn this will drive down prices, increase consumer awareness and willingness to use content, and who knows, maybe more ad sponsored titles will emerge into the market which will appear as *free* in the search result listings, opening the gates to a flood of mobile marketing campaigns.
Written by olafdunn on Jan 5th, 2008 | Filed under:
content,
Interesting Facts
The mobile content industry is now back in full swing, preparing for all the conferences that 2008 will bring. With the likes of 3GSM in Barcelona heading the bill, and many others including MACC in Florida, many companies will be pitching their ideas for the “Killer App” of 2008.
Mobile content is an industry that thrives on end user participation, mostly targetted towards teens and early twenties who are looking to get the latest cheesy ringtone or wallpaper.
So when you look at the Christmas period, you can see that this has the opportunity for huge content sales, and market potential. New mobile phones are given as gifts, Christmas money goes towards pay as you go credit, and festive ring tones are at a high. So this should be the time when customers are exposed to content providing systems at the peak. Ensuring a quality of service, and new innovational products cross promoted will help to boost business opportunities.
Lets just hope that next Christmas period, the mobile industry does not let this powerful time of consumer targeting slip, and loose potential customers.
