MoCo industry sleeps during peak period
The mobile content industry is now back in full swing, preparing for all the conferences that 2008 will bring. With the likes of 3GSM in Barcelona heading the bill, and many others including MACC in Florida, many companies will be pitching their ideas for the “Killer App” of 2008.
Mobile content is an industry that thrives on end user participation, mostly targetted towards teens and early twenties who are looking to get the latest cheesy ringtone or wallpaper.
So when you look at the Christmas period, you can see that this has the opportunity for huge content sales, and market potential. New mobile phones are given as gifts, Christmas money goes towards pay as you go credit, and festive ring tones are at a high. So this should be the time when customers are exposed to content providing systems at the peak. Ensuring a quality of service, and new innovational products cross promoted will help to boost business opportunities.
Lets just hope that next Christmas period, the mobile industry does not let this powerful time of consumer targeting slip, and loose potential customers.
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