Mobile Content Discovery - Finally Here?
Back in October I wrote an article on mobile content agrigation and discovery, and the benefits it would have on the mobile industry.
Full article can be found here
Yesterday, MoCoNews reported that there is a major problem that consumers are unable to find the games they want for their mobile phone.
Today, Zodiac made an announcement that they have developed such a portal which allows content aggregation from multiple content providers. The product is to be name Zodigo Press Release
When this type of search finally gets mass market appeal, Operators will have to change their strategies in mobile content, and competition between content providers will become fierce. In turn this will drive down prices, increase consumer awareness and willingness to use content, and who knows, maybe more ad sponsored titles will emerge into the market which will appear as *free* in the search result listings, opening the gates to a flood of mobile marketing campaigns.
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