Yahoo Vs Apple’s Mobile Web Strategy
Tricia Duryee over at MoCo news published an informative article on the two companies strategies for the mobile web.
I’d have to agree more on Yahoo’s strategy on the mobile web, than on Apple’s, which seems to be take the internet as it is, and make it available to consumers. Yahoo’s approach to take elements of the internet, pieces of information that users actually care about when on the move and need quick access to it, and present it in a mobile friendly way. The concern I have about Yahoo’s strategy is that Yahoo! Go is Java based, and therefore suffers from the fragmentation issues that are inherent with J2ME apps.
It would be interesting to see how far their widgets will extend, and hope that we will soon see browser based widgets making the most of the devices capabilities.
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