Rogers and Live Nation - Wireless Box Office
Last week saw the launch of Wireless Box Office on the Rogers portal in Canada in collaboration with Live Nation. The service is available to all Rogers Subscribers. If you purchase your tickets through your mobile, you will also be given VIP treatment and own entrance to skip the line ups.
Users can now purchase tickets to major gigs and concerts across Canada through the Mobile Web. The service makes use of 2D barcodes which will get delivered via MMS. These then get scanned at the event.
With Wireless Box Office™ you can now browse and purchase concert tickets directly from your Rogers wireless phone! Anytime… anywhere.
Rogers Wireless Box Office allows you instant access to the best Live Nation concerts across Canada through Live Nation Member Ticketing (Live Nation Tickets).
You’ll always be upfront for all the action with the Roger’s exclusive group of preferred Live Nation Tickets, only available from the Wireless Box Office and only from Rogers!
To purchase tickets…
This campaign is aiming big, and Rogers are really trying to make an impact on the mobile industry in Canada. I have seen full page newspaper ad to generate interest.
However, I did note one vitally missing element to the newspaper article. Most newspapers are thumbed through on the daily commute, and cafes. The “call to action” on the newspaper is directing the user to the website: http://rogers.com/URTicket and not making use of the readers current situation, where they do not have computer access, but have their mobile phone, which is the main emphasis of the project, sitting in their pocket, idle.
Anyways, this has been seen as a ground breaking product in the Canadian industry,its a first for full ticket purchase using the Mobile Web. Lets hope Rogers keep up their innovative mind set, and allow future products of similar innovation to come to Canada.
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