Written by olafdunn on Jan 5th, 2008 | Filed under:
content,
Interesting Facts
The mobile content industry is now back in full swing, preparing for all the conferences that 2008 will bring. With the likes of 3GSM in Barcelona heading the bill, and many others including MACC in Florida, many companies will be pitching their ideas for the “Killer App” of 2008.
Mobile content is an industry that thrives on end user participation, mostly targetted towards teens and early twenties who are looking to get the latest cheesy ringtone or wallpaper.
So when you look at the Christmas period, you can see that this has the opportunity for huge content sales, and market potential. New mobile phones are given as gifts, Christmas money goes towards pay as you go credit, and festive ring tones are at a high. So this should be the time when customers are exposed to content providing systems at the peak. Ensuring a quality of service, and new innovational products cross promoted will help to boost business opportunities.
Lets just hope that next Christmas period, the mobile industry does not let this powerful time of consumer targeting slip, and loose potential customers.
Written by olafdunn on Oct 8th, 2007 | Filed under:
advertising,
Interesting Facts
As a follow up to my previous post on the usage of Mobile Barcodes in Korea and Japan there has been a recent article James Quintana Pearce on mocoNews.net describing the increased usage of Flashcodes in magazines. The usage of these barcodes is to promote the usage of the digital magazine, linking the user directly to the mobile web version of the article they are reading. This provides an “in-the-pocket” version of the content that took the customers interest. Thus allowing them to forward the URL to their friends via SMS, and further promoting the magazine.
As discussed in the article, it relies on the consumer having the barcode reading software installed on the device. The manufacturers have been slow to include this on newly produced devices, with exception to Japanese vendors (such as Sharp). But as stated before, Japanese devices have barcode reading applications as standard.
The big stumbling point that we face in Europe at the moment, is determining which standard of barcode to use, and so manufacturers can begin shipping devices with pre-built in applications that meet this standard.
Written by olafdunn on Aug 28th, 2007 | Filed under:
advertising,
Interesting Facts
A very interesting article has been published by News Wire Today showing how ethical mobile marketing can generate a positive marketing strategy.
Mobile marketing has always been seen as intrusive, mostly implementing “opt out” ensuring that the end users will receive the marketing unless they specifically tell the campaign management that they no longer wish to receive marketing information. However, this has been met with much criticism, and the introduction of double “opt in” which allows the user to make the choice if they wish to receive the information that will be targeted at them. This process ensures that the user is comfortable with the marketing before receiving it. Firstly the user must find the service and request information, then a message is returned asking if they wish to receive further information.
This method was used by the fashion retailer Up Against the Wall for its latest marketing campaign. An unprecedented amount of users decided to receive further information through the service. The figure reached 63%, and then only 1% went on to cancel. But as stated on MoCo News there is no details on actual figures, only percentages.
So does this cast an end to the theories that people are unwilling to allow marketing through intrusive methods in mobile? We must wait to see other results published to find the true outcome.
Written by olafdunn on Jun 22nd, 2007 | Filed under:
Interesting Facts
An article in Reuters today has shown that a survey by Carphone Warehouse, one of the largest mobile phone retailers in the UK, that:
Most respondents aged between 16 and 24 would rather give up alcohol,
chocolate, sex, tea, or coffee than live without their mobile phone for
a month.
Whatever happened to priorities?
That said, on the other side of the scale:
In contrast, more than 40 percent of the those aged over 45 would give
the phone simply to be able to have their favorite hot drink.
via: Reuters
Written by olafdunn on Jun 15th, 2007 | Filed under:
Interesting Facts
Reports have been floating around on the Internet, that North Korea are stepping up their bans on mobile phones, and increasing the number of public executions for people found to have smuggled a phone into the country.
This a very extreme approach as you will agree, to communist country, which shares a border with South Korea, the leader in Mobile Phone development and innovation!
The phones are coming from the Chinese border, were the Chinese networks are able to broadcast their signals deep inside the North Korean mainland.
